The Tolerance Center represent new project “Discrimination Zero”

The Tolerance Center present new project - Discrimination Zero. The project was created as part of preparation for the 2018 FIFA World Cup.

The Tolerance Center has been working extensively with the UNESCO Sector for Social and Human Sciences for the last two years developing and promoting programs meant to establish a dialogue between different cultures and nations, to eliminate discrimination, xenophobia and violence. The Zero Discrimination program is about the reduction of risk of racial tension and human rights discrimination during the 2018 FIFA World Cup, it is about a trained team and a range of specialists majoring in anti-discriminatory education, overall positive image of the World Cup and Russian Federation. Discrimination keeps on influencing lives of millions of people. That is why the program aiming to provide zero discrimination is so important. Zero is the point of liberation from negative thoughts and of understanding of equality in everything.

The problem of tolerance upbringing among football fans nowadays is relevant more than ever and, unfortunately, all large Football Championships are accompanied with fights among fans which sometimes result in dire consequences. We will try to create a new “culture for football fans” based on the principles of mutual respect and acceptance specially for the World Cup, which will be help in Russia in 2018. We hope our attempt will be successful and in years to come our programs will be used by the leading football clubs all over the world so as not to let such iconic events as football matches be clouded with frights among fans.
A.M. Boroda, the Director-General of the Jewish Museum and Tolerance Center

The Jewish Museum and Tolerance Center together with UNESCO presented within the framework of the World Economic Forum in Davos their common initiative Discrimination Zero intended to reduce xenophobia and racism tension in sports. The meeting was attended by: Olga Golodets, the RF deputy for prime minister, Pavel Kolobkov, the RF minister of sports, Victor Verkselberg, the Jewish Museum and Tolerance Center Board of trustees chairman, and famous entrepreneur and co-owner of famous Manchester United football club Avram Glazer.

The Tolerance Center makes several initiatives, they comprise the core training of specialists who work upon the 2018 FIFA World Cup and involvement of the audience (teenagers and youth in all over Russia) into a wide net of anti-discrimination. The Tolerance Center developments and experience in the field of interactive methods of extremism, racism and discrimination prevention provided the basis for the Zero Discrimination program.

The activities are:
- A Guide to a Variety, an online game-test
- Championship Without Discrimination, a module training
- I don’t discriminate!, a pan-Russian lesson
- #SayNoToDiscrimination, a pan-Russian contest
- Football Without Discrimination, an interactive exhibition-forum

The Center initiatives agree with five FIFA pillars in the sphere of cultural diversity and are based on the resolution on the fight against racism and discrimination of the FIFA and on the strategy of 2018 FIFA World Cup in Russia as regards to sustainable development. Sports should serve the cause of union and respect of different cultures to each other. Such events as the 2018 FIFA World Cup is the possibility to underline the importance of the union of interests. All anti-discriminatory trainings carried out as part of the program will become part of all-Russian and world experience.